Plan to stop by the NSPRA Book Store to preview our latest offerings and find the best school communication products available anywhere. Members automatically save 10% on all purchases. Avoid shipping and handling charges by purchasing on site.

Location: Manchester Foyer – 2nd Floor

Open: Sunday… 10:00 a.m. – 1:30 p.m.

Monday…………  9:30 a.m. – 1:30 p.m.

Tuesday………..  8:30 a.m. – 1:30 p.m.

Wednesday.….… 8:30 a.m. – 1:30 p.m.

NSPRA 2014
July 13 – July 16
Renaissance Baltimore Harborplace
Baltimore, Maryland

NSPRA 2015
July 12 – July 15
Renaissance Nashville Hotel
Nashville, Tennessee

NSPRA 2016
July 17 – July 20
Chicago Marriott Downtown
Chicago, Illinois

See you next year in Baltimore!

NSPRA 2014
July 13 – July 16
Renaissance Baltimore Harborplace
Baltimore, Maryland

NSPRA 2015
July 12 – July 15
Renaissance Nashville Hotel
Nashville, Tennessee

NSPRA 2016
July 17 – July 20
Chicago Marriott Downtown
Chicago, Illinois

 

 

See you next year in Baltimore!

CalSPRA Special Event, Tuesday, July 9   7:30 p.m.

“Catch the Wave”

7:30 – Midnight (event is free but tickets are required)

If you did not go online to pre-register for this special Tuesday post-dinner event, be sure to check at  SchoolMessenger’s exhibit booth in the NSPRA Marketplace as soon as possible to join in the fun. Beginning at 7:30 p.m., CalSPRA, along with sponsor SchoolMessenger, will host a “Catch the Wave” evening event one of San Diego’s hottest nightclubs, FLUXX. Meet your CalSPRA guides in the lobby of the Manchester Grand Hyatt at 7:00 p.m. to walk over as a group. The venue is approximately a half mile from the hotel (about a 15 minute walk). Pedi cabs will also be available to assist with transportation to and from FLUXX at no cost to you – look for the Pedi cabs with a SchoolMessenger banner! Or, you can take a cab or find your own way at your leisure.  Directions and maps are available at the CalSPRA Hospitality Booth.

Get ready for a radical evening of live music, refreshments and fun at this special event! Please note: you must be 21 to attend.

Very special thanks to SchoolMessenger for sponsoring this evening out at no cost to Seminar participants and to our bodacious California Chapter for coordinating this event!

Sponsored by SchoolMessenger  

Thanks for helping us “Catch the Wave” to an exciting Seminar in San Diego!

Superintendent Scholarships Provided

ParentLink awarded a generous grant to NSPRA to provide scholarships toward complimentary registrations for superintendents to attend the 2013 San Diego Seminar. ParentLink is a leading mobile app provider for school districts. NSPRA has made outreach to superintendents a priority in order to raise awareness of the importance of effective communication as a management function and how a strategic communication program demonstrates accountability and builds support for schools. We appreciate ParentLink’s support of this outreach effort.

We would like to say “Thank you” to all the sponsors of the 60th Annual Seminar

ParentLink
www.parentlink.net

Blackboard
www.blackboard.com 

eSchoolView
www.eschoolview.com 

MindMixer
www.mindmixer.com 

Pearson Foundation
www.pearsonfoundation.org 

SchoolMessenger
www.schoolmessenger.com 

Schoolwires
www.schoolwires.com

NSPRA Executive Board

Officers 2012-2013

President
Joe Krumm, APR, director, community/government relations, North Clackamas School District, Milwaukie, Ore.

President-elect
Nora Carr, APR, chief of staff, Guilford County Schools, Greensboro, N.C.

Vice President at Large for Superintendents
Steven L. Walts, Ed.D., superintendent, Prince William County Public Schools, Manassas, Va.

Vice President at Large for Civic Engagement & Deliberative Democracy
Matt Leighninger, executive director, Deliberative Democracy Consortium (Washington, D.C.), Hamilton, Ontario, Can.

Vice President of Diversity Engagement
Stan Alleyne, chief communications officer, Minneapolis (Minn.) Public Schools

Southwest Region Vice President
Kelly Avants, APR, director, communications, Clovis (Calif.) Unified School District

Mideast Region Vice President
Patti Koslo, director, Educational Partnership Institute, LLC, Powell, Ohio

Northeast Region Vice President
Nancy Dzija Vaughan, APR, school community relations coordinator, Waterbury (Conn.) Public Schools

North Central Region Vice President
Brett Clark, executive director, communications/strategic planning, Glenview (Ill.) School District #34

South Central Region Vice President
Julie Zwahr,director, communications/partnerships, Little Elm (Texas) ISD

Southeast Region Vice President
Elise Shelton, chief communications officer, Clarksville-Montgomery County School System, Clarksville, Tenn.

Northwest Region Vice President
Carol Fenstermacher, APR, consultant, Camas, Wash.

 

NSPRA National Office Staff

Rich Bagin, APR, executive director

Karen H. Kleinz, APR, associate director

Elaine Willis, manager, seminar, partnerships and programs

Tommy Jones, manager, business services

Katie Hood, e-communications specialist

Cynthia Frazier, customer service/operations assistant

 

NSPRA Executive Board Elections 

There are no contested offices this year, so candidates for the open offices on the NSPRA Executive Board will be affirmed by acclamation of the Board at the Annual Meeting on Sunday at 1:00 p.m. The candidate for President-elect will be given five minutes to speak at the Annual Meeting. Candidates for Northeast, Mideast and Southwest Region Vice President will be given five minutes to speak at their regional meetings on Sunday at 4:00 p.m.

The approved slate of candidates for the NSPRA Executive Board is:

President-elect Jim Cummings, APR (Ariz.)

Northeast Region Vice President Vicki Presser (N.Y.)

Mideast Region Vice President Barbara Hunter, APR (Va.)

Southwest Region Vice President Terry Locke (Ariz.)

Candidates will take office on October 1, 2013.

Seminar Evaluation – Two Options Available 

Complete your Seminar evaluation online while you are in San Diego! Your input is important to us as we plan for future Seminars and we hope this offers a quick and easy way to share your feedback. You can evaluate sessions or the Seminar as a whole via the Seminar App, or, access the online evaluation survey at (need SurveyMonkey link once developed). Please only choose one response method. We will send you a reminder and a link immediately after the Seminar if you prefer to complete it after you get home. We hope this will help make your Seminar experience even better!

 

Online Access to Session Handouts 

Session handouts are available online. These materials are a benefit of attending the Seminar, so the page is password protected.

• To access the materials go to www.nspra.org/seminar_handouts then enter the password sandiego2013.

• Handout availability is based on individual presenters submitting handouts to NSPRA as requested. E-mail addresses for presenters will be listed for those whose handouts are not available.

• Session materials will remain available through September 6, 2013. After that date, the page will no longer be accessible.

Choose from different session formats to meet your professional development needs:

Session Focus Areas

The special icons below denote the general focus of each skill session. The designations are based on information submitted by the presenters and sessions may present a broad perspective. They are:

(T) PR/Communication Tactics – These are “how to” sessions that focus on specific tips, steps and tactics for implementing, coordinating or developing a plan, program, campaign or event.

(M) PR/Communication Management & Strategic Planning – These sessions cover strategic planning and evaluation of the PR/communications program from a management perspective, i.e., effectiveness, reputation management, accountability, positioning, relationship-building, etc.

(L) PR/Communication Leadership – These sessions present topics from a personal professional development perspective, or provide opportunities to think “outside the box” with professional colleagues.

(B) Marketing/Branding – These sessions offer tips and strategies to effectively market schools and create a “brand” image for your district.

(E) Engagement – These sessions address strategies and processes for effectively engaging parents, students, staff and the public in the schools and in decision-making about education.

(F) Family/Community Relations – These sessions share programs, strategies and activities for increasing active family and community involvement that creates a strong volunteer core and ambassadors for the schools.

(C) Corporate Showcase and Products/Services Preview – These sessions introduce new products or services being offered to members and will highlight how to use them in your school district. Some products may also be offered for sale at individual sessions.

Session Target Audiences

The special icons below denote the general experience level a session is designed to target. Unmarked sessions mean content is not experience-level specific. The designations are based on information submitted by the presenters and sessions may present a broad perspective. They are:

(N) New PR professional (1-3 years) – Session focuses on PR basics.

(A) Advancing professional (4-7 years) – Session focuses on strategic planning tactics and applications.

(M-C) Mid-career professional (7-15 years) – Session addresses advanced skills, applications and counseling.

(V) Veteran professional (15+ years) – Session explores communication issues and cutting-edge PR strategies in-depth.

Note: All session designations are intended as a guide only. Many sessions may fit dual categories and experience levels, or may not clearly fit any of the categories or experience levels. Designations have been made based on descriptions provided by the presenters. We hope this helps make your Seminar experience more satisfying.

School System Classifications

District type/enrollment information (as applicable) is included in the skill session descriptions, i.e., Urban/75,000+, Suburban/2,000-4,999, etc.

APR Learning Opportunity

Many school PR professionals have personal and professional goals of becoming Accredited in Public Relations (APR) sometime during their careers. To make it easier to identify sessions which help you to learn more about the core areas of our profession, we have included the APR seal beside the session description. The sessions marked with the seal are NOT Accreditation Readiness Review or Examination preparatory classes. However, professionals considering pursuing Accreditation may wish to attend these sessions, as they cover knowledge, skills and abilities (KSAs) tested during the APR Examination.

Repeat Sessions – Why There Aren’t Any

The answer to why we don’t repeat sessions is twofold – first, the majority of our presenters are also members who are paying to attend the Seminar and, like you, they want to attend as many sessions as possible. Second, we have tried it in the past and found that second sessions were poorly attended.

Tip: Team up with colleagues and share notes from different sessions, or purchase a session CD or MP3 from Digital Conference Providers (DCP).

Meeting Rooms

All Seminar administrative activities, General Sessions, Skill Sessions, and Action Labs/Special Sessions take place on the 2^nd and 3^rd floors of the Manchester Grand Hyatt San Diego Hotel.

 

NSPRA Registration… Manchester Foyer – 2^nd Floor

CalSPRA Hospitality… Manchester Foyer – 2^nd Floor

NSPRA Office………… Annie A – 3^rd Floor 

NSPRA Book Store…… Manchester Foyer – 2^nd Floor

Exchange Center……… George Bush – 3^rd Floor

General Sessions……… Manchester GHI – 2^nd Floor

 

Seminar Registration

NSPRA Registration is located in the Manchester Foyer on the 2^nd Floor. Hours are:

Saturday, July 6……… 7:30 a.m. – 4:30 p.m.

Sunday, July 7………… 7:30 a.m. – 6:30 p.m.

Monday, July 8………. 7:30 a.m. – 5:00 p.m.

Tuesday, July 9……… 7:30 a.m. – 4:00 p.m.

Wednesday, July 10…… 7:30 a.m. – 4:00 p.m.

Seminar Bulletin Boards 

Changes in the Seminar program and room locations, as well as messages, will be posted on bulletin boards near the NSPRA Registration Desk and will come through as push notifications, saved in the app’s notification folder.

Audio CDs and MP3s     

Digital Conference Providers (DCP) is audio recording most sessions (per presenter permission). Order or purchase and receive on site CDs or MP3s of your favorite sessions, or those you missed, at the DCP booth in the Manchester Foyer on the 2^nd Floor. Sessions not being recorded are noted in the paper program.

2013 Publication Award Winners/Business Exchange Center 

Visit this year’s Publication Award Winners/BusinessExchange Center in the George Bush room on the 3^rd Floor. The Exchange Center opens on Sunday, and the hours are the same as registration except on Wednesday, when it closes at 1:00 p.m. Review this year’s winning publications and pick up samples to add to your idea file. Find information in the Business Exchange about products and services provided by businesses serving school communication leaders.

Open Counselors on Call Session

If you would like to take advantage of free counseling from veteran school PR/communication experts on your most vexing challenges or issues, a special Open Counseling session will be offered on Wednesday from 3:15 – 4:15 p.m. in Manchester G. Counselors will be available to meet with participants individually or in a roundtable format to discuss ideas and solutions for your problems.

Get Graduate Semester Extension Credit

NSPRA 2013 attendees can receive two graduate semester extension credits through the University of San Diego. The fee is $130 ($65 per credit). Register online up to 10 days following the first day of the Seminar. For directions and to register, go to www.nspra.org/graduate-semester-extension-credit.

60 Years of Learning the Best, Latest, and Most Effective Practices in School Communications

The 60^th Annual Seminar of the National School Public Relations Association

Welcome to the 2013 NSPRA Seminar!

This app puts all the information you will need to have a successful Seminar experience right at your fingertips. In this Welcome section, you will learn key information to use throughout the Seminar, as well as tips for choosing the sessions you would like to attend.

You can create your schedule using the Program by Day icon. These are split up by focus area, so you will know the type of topic featured. You can browse by target audience or topic.

You will also find icons for the NSPRA Marketplace and Bookstore, important notifications, how to navigate the hotel, connecting on Twitter, and evaluating the Seminar. If you are not already an NSPRA member, but would like to be, just click on the “Join Us!” button. And we are pleased to offer the conference-within-a-conference through the Summer Institute for Community Education.

If you have any questions, please find either a ParentLink representative or a member of the NSPRA staff. They will be happy to assist you and ensure you leave the Seminar happy.